The Marketing Plan Handbook, 5e (eBook)

Overview: A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

ISBN: 9781292034904

Edition: 5

Publisher: Pearson

Format: Digital

Ktech Course: MKTG475