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SKU: 9781292463261 Barcode: 9781292463261
Overview: Selling and Sales Management, 12th Edition, by Jobber, Lancaster, and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile, and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well-suited for undergraduate and postgraduate students in business management or marketing degrees, as well as those studying for an MBA or sales professionals in the field.
ISBN: 9781292463261
Edition: 12
Publisher: Pearson
Format: Digital
Ktech Course: MKTG461
