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SKU: 9781398943896 Barcode: 9781398943896
Overview: Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely updated to include discussions of the impact of artificial intelligence on the many functions of the marketing discipline.
ISBN: 9781398943896
Edition: 16
Publisher: McGraw Hill
Format: Digital
AU Course: BSM 178, MKTG 360
