Business Communication: Building Critical Skills, 13e (Connect)

overview: Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Enhanced with McGraw Hill's rich Connect resources, Business Communication provides extensive and varied practice for students to develop their skills.

ISBN: 9781398918887

Edition: 13

Publisher: Mcgraw Hill

Format: Digital

Ktech Course: MGMT202