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SKU: 9781265586249 Barcode: 9781265586249
Overview: Retailing Management 11th Edition highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition the eleventh edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers both large and small domestic and international selling both merchandise and services.
ISBN: 9781265586249
Edition: 11
Publisher: McGraw Hill
Format: Digital
Ktech Course: MKTG 363
