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SKU: 9781265769574 Barcode: 9781265769574
Overview: Engagement. Leadership. Innovation. This market-leader remains the most rigorous business-oriented title on the market! Translated into 10 languages and supported by an extensive instructor resources package Kerin 16e is up-to-date with additional emphases on social media marketing metrics financial aspects of marketing and decision-making. Additionally there is expanded coverage on social responsibility and sustainability topics such as privacy social entrepreneurship diversity equity inclusion and environmental impact.
ISBN: 9781265769574
Edition: 16
Publisher: Mcgraw Hill
Format: Digital
Ktech Course: BSM 178
