Add 12.500 KWD more for FREE shipping!
SKU: 9781473778610 Barcode: 9781473778610
Overview: The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
ISBN: 9781473778610
Edition: 9
Publisher: Cengage
Format: Digital
Ktech Course: MKTG368
