Marketing, 15e (Connect)

Overview: This title, a briefer 18-chapter version of Kerin/Hartley's Marketing, adopts a pedagogical approach emphasizing high engagement, personalized marketing, comprehensive coverage, a rigorous framework, marketing decision-making, and integrated technology. It highlights engagement, leadership, and innovation. 

ISBN: 9781447082521

Edition: 15

Publisher: Mcgraw Hill

Format: Digital

Ktech Course: BSM 178, MKTG 360