Essentials of Marketing Research

Overview: ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

ISBN: 9780357463703

Edition: 7

Publisher: Cengage

Format: Digital

Ktech Course: BSM 285