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SKU: 9781040323120R365 Barcode: 9781040323120R365
Overview: Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.
ISBN: 9781040323120R365
Edition: 7
Publisher: Routledge
Format: Digital
Ktech Course: MKTG 351
