Advertising and Integrated Brand Promotion

Overview: Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content.

ISBN: 9780357721483

Edition: 9

Publisher: Cengage Learning 

Format: Digital

Ktech Course: BSM 280